Thinking Digital: Managing Compliance in the Connected Landscape

Oct 27, 2015

Today, traditional analogue promotional tactics are increasingly being displaced by new, dynamic and constantly evolving digital strategies. The shift has been driven by the mobilisation of technology and the rise of the internet, creating an increasingly ‘digitally native’ generation that is connected at all times by mobile and social platforms. David Bennett of Zinc Ahead explains how digital media supports life sciences. ...

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