There are many challenges in bringing a good new
product to market, from correctly identifying the right
commercial opportunity and establishing appropriate
input requirements, to developing and industrialising a
product which is appealing, usable and robust. There are
myriad development tools, techniques, processes and
best practices that multi-disciplinary teams can employ to
tackle these challenges. Chris Hurlstone, Team Consulting’s
Director of Engineering, gives an account of what these
challenges are, and how they can be overcome.

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