The ever-increasing legislative demands for patient information on pharmaceutical labelling often poses a packaging challenge to manufacturers and brand-owners. Patient compliance is also a major issue for the industry. Poorly worded, unclear or confusingly presented user-instructions can lead to ineffective patient compliance, adverse reactions, side-effects or at worst fatality. Steve Moore at Fix-a-Form International Ltd discusses why pharmaceutical labelling goes far beyond functional requirements and fulfilling legal obligations.
[prettyfilelink src=”http://ipimediaworld.com/wp-content/uploads/2012/09/Pages-from-IPI-Volume4Issue3-35.pdf” type=”pdf”]Pages from IPI-Volume4Issue3-3[/prettyfilelink]