As digital continues to permeate the life sciences industry, it is having a transformative impact on commercial organisations’ ability to engage their many stakeholders, from healthcare professionals (HCPs) to patients. It has not only helped companies move beyond face-to-face interactions to increase reach through multiple touch points, but has also driven coordination and orchestration among field, sales, medical, and external teams for much greater efficiency. Chris Wade of Veeva looks at why independents overtake relationship-seekers.

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