In an industry as vast as the pharmaceutical market, every
company is at a different stage of implementing serialisation to
ensure complete compliance when new EU and US regulations
come into force. Due to the challenge of introducing a robust
serialisation solution, many companies are now experiencing
unforeseen issues as the industry starts to recognise the
magnitude of the task at hand. Zenith Technologies’ Carlos
Machado and Sea Vision’s Marco Baietti provide a comprehensive
guide to serialisation success.

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